The Evolution of the Energy Drink Can: A Look at Design, Sustainability, and Shelf Appeal
The Evolution of the Energy Drink Can: A Look at Design, Sustainability, and Shelf Appeal Ever picked up an energy drink and admired its sleek design, or perhaps even judged it by its cover? In a crowded market, the can itself is far more than just a container; it's a meticulously crafted billboard, a statement of brand identity, and increasingly, a testament to environmental responsibility. Let's peel back the layers and explore how the humble energy drink can has evolved, from its utilitarian beginnings to its current status as a sophisticated piece of marketing and a player in the sustainability movement. The Early Days: Function Over Flash When the concept of bottled or canned "energy tonics" first emerged – think Japan's Lipovitan D in the 1960s – the packaging was, by modern standards, rather unassuming. These early iterations prioritised function and clinical appeal. Designs were straightforward, often featuring medical-style labels or simple, bold fonts th...